ApeCoin Staking Implementation by Horizen Labs

Overview

Design an intuitive staking interface that would accommodate multiple user types - from NFT holders to token-only stakers - while maintaining simplicity and accessibility. The platform needed to handle complex staking mechanisms for different NFT pairings (BAYC, MAYC, Paired) and APE token staking, all while ensuring regulatory compliance and user security.

Process

Analyzed different user journeys based on asset ownership (BAYC, MAYC, Paired NFTs, or APE tokens only) Created user flows for each staking scenario to identify potential friction points Designed wireframes focusing on clear user pathways and simple interaction patterns Developed a clean, minimalist UI that simplified complex staking mechanisms Implemented geoblocking solutions with clear user feedback Created intuitive error states and helpful guidance for users Designed promotional materials including social media content and educational videos Conducted stakeholder reviews and incorporated feedback throughout the process

Outcome

Successfully launched ApeStake.io with positive user adoption Created a streamlined staking experience across multiple asset types Developed clear onboarding flows for different user categories Produced engaging promotional content that drove platform adoption Established a foundation for future feature additions and improvements